“It requires a very unusual mind to undertake the analysis of the obvious.”
–Alfred North Whitehead
As it turns out, there are ‘real’ Business Anthropologists. People whose study of anthropology they have decided to apply to businesses. I’m not one of them.
My view is rather the other way around. Years of wandering around in numerous businesses led me to a particular sort of ignorance which begat a deep curiosity about the roots of irrational behavior and its wonderfully impossible blooms. My anthropological bent was more self-defense than scholarly intent.
For a while I called myself a consultant (really, aren’t we all?). Partly because there was no one to stop me and partly because it seemed so serious–which I imagined was more valuable to prospective clients. In truth, my heart wasn’t in it (the serious part) and swatting at irrationality with thoughtful arguments turns out to be magnificently silly.
Still, silliness has an appeal to me. And thus I’ve decided to get rather serious about it.